Perrier and Orangina are two French brands that are known across the world, and some of this notoriety is thanks to a number of successful marketing campaigns that the companies have launched throughout the years. And some of the most legendary Orangina and Perrier ads were the work of famous graphic artist Bernard Villemot.
After studying with a master of art deco in the 1930s, Villemot went on to gain work as a poster designer for big name brands. However, his breakout gigs took place in the late 1940s and 1950s. By the early 1960s his advertising work had made him so famous that the Museum of Decorative Arts in Paris dedicated an exhibition to him.
Now, almost 50 years later, the Bibliothèque Forney in the 4th arrondissement of Paris is presenting more than 100 of Villemot’s posters in an exhibition entitled ‘Villemot à la Bibliothèque Forney’ (Villemot at the Forney Library). This is the first large retrospective of the influential commercial artist, so guests staying at the Hôtel de la Tour Maubourg should not miss their chance to take part in it.
Villemot’s designs are instantly recognizable, and even people who do not know his name have surely seen his work or other works inspired by his distinctive style. He began his career motivated to make his mark, so he always infused his work with touches that expressed his individuality. Elements like the use of simple graphic lines and large swaths of solid, vivid colors are now associated with Villemot and his body of work.
From now until January 5, 2013, the Bibliothèque Forney offers a unique experience for both art lovers and art novices to enjoy one of the world’s last great poster designers.
Villemot at the Bibliothèque Forney
1 rue du Figuier, 75004 Paris
Open Tuesday through Saturday from 1 p.m. until 7 p.m.
Tickets: 6 euros