In the U.S., frozen yogurt is already an extremely popular dessert, but the trend has not yet fully caught on in France. While there are a smattering of frozen yogurt shops offering their innovative creations in trendy Parisian neighborhoods like the Marais and the 6th arrondissement, you won’t find the same level of saturation that you find in other major cities around the world, like New York or Berlin.
However, that is slowly starting to change and one frozen yogurt shop — again, located in the Marais — is contributing to the “fro yo” takeover of Paris. This new shop is called Yogurt Factory and its trademark red paper bowls are used to house a myriad of frozen yogurt desserts.
The young and dynamic team behind the Yogurt Factory come from Marseille, where they opened their first shop. This experiment was such a success, that the creators decided to try their luck in Paris. The appeal of a treat that is lower in fat than ice cream but just as delicious should be irresistible in the warm summer months.
In addition to choosing from either the original plain-flavored yogurt or the flavor of the month, customers can also select a variety of delicious toppings to dress up their desserts. From fruit to candy pieces, nuts to brownies, cookies and caramel syrup — you can be as disciplined or as decadent as you want. One of the best parts about Yogurt Factory is the uniqueness of their toppings, and here the muesli cohabitates side-by-side with gummy bears and kiwi.
Another great thing about this shop is that it will be open late during the warmer months — from the beginning of May until the end of September 2013 — allowing visitors to satisfy their frozen yogurt cravings from noon until midnight every day of the week. As a result, guests of the Hôtel de la Tour Maubourg can make a pit stop at Yogurt Factory whenever they like during their stay in Paris.
3 rue Saint-Merri, 75004
Metro: Hôtel de Ville / Rambuteau